GLOBAL CHALLENGES FOR BUSINESS, MANAGEMENT AND LEADERSHIP Essay - 1

GLOBAL CHALLENGES FOR BUSINESS, MANAGEMENT AND LEADERSHIP - Essay Example Firms are essentially focussing on improving their management practises in an attempt to improve their business processes. The competitive value framework is a model that essentially helps business organizations to generate competitive advantage by enhancing the value proposition of the organization. The model named as one of the most essential and effective business models was proposed by Quinn & Rorhbaugh in 1983 (Competing Values Company, n.d., p.1). Figure 1: Competitive Values Framework According to Koontz & Weihrich (2006) management is defined as â€Å"the process of designing and maintaining an environment in which individuals, working together in groups efficiently accomplish selected aims† (Koontz & Weihrich, 2006, p.5). ... Internal factors largely include the internal strengths, weakness and opportunities of an organization and are largely associated with the operational and process management practices. External factors on the other hand include the political, legal, economic and sociological factors and help generate an impact for the organization. Relational perspectives include the interpersonal elements of inter group relationships while the empirical elements includes the internal business processes for collection and integration of information handling and management. Political and relational elements denote flexibility and stability while the rational and empirical elements ensure control and stability in a business organization (Schuman, 2010). The combined effect of all the above elements or factors determines the nature of effectiveness of the business strategies adopted by the organizations. Each element represents a set of core values of the firm that are largely distinct from the rest of the others. They show the extent to which an organization tries to be flexible and adoptable to the business environment while maintain an internal stability in the organization. The importance of this model in the present day business environment of turbulence can be easily noted from the fact that it largely helps in displaying the pros and cons, the opposing as well as supporting elements of the business strategies and the nature of alternatives before an organization that can largely help in maintaining profitability and adaptability while maintain an overall stability in the business processes and the organization (Cameron, 2009, p.2-3). Application Organisation Name and Challenge The organization selected for the present study is

Marketing Research Gilligans Backpacker Hotel Paper

Marketing Gilligans Backpacker Hotel - Research Paper Example Marketing refers to any process aimed at developing and implementing plans to anticipate, identify and satisfy the customer demands with the chief aim maximizing profit margins of an organization or business. Marketing research forms the arsenal of market analysis. This entails identifying the customer’s requirements, planning an appropriate marketing mix culminating into a good entry into the market. Gilligan’s Backpacker Hotel is located in Australia. The hotel that operates the entertainment industry provides attraction to visitors from all over the world (global and local). Its strategic location makes it accessible by the visitors. This hotel is the leading youth hotel resort in Australia. There are not many aged individuals above the age of 55 years that frequent the place as there are the youths. The services are amazing including accommodation, fully conditioned hotel rooms with ensuite, and the traditional backpacker, from where it draws its name. Additional se rvices include free Wi-Fi, stunning Lagoon swimming pools, free transport from the airport, and free line provision among others (Ooi & Laing 2010). Entertainment facilities in the place include open deck bars, supporting events, plasma television, and outdoor pub screens (Crea, 2013). With all this in place the hotel is frequented by youths and adults aged below 55 years.As previously stated in the introduction, the gap that exists in Gilligan’s Backpacker Hotel is that of the customers or rather visitors who visit the premises