Preventing Residential Burglaries Essay Example | Topics and Well Written Essays - 500 words

Preventing Residential Burglaries - Essay Example In this regard, the locks should be firmly fixed into the wood and not in the light doorjamb. The home will be more save when the lock bolts and screws are long (Bennett & Durie 1999, p. 124). In addition, a wide-angle peephole should be installed in front of the door. This will allow the owner to peep outside easily without opening the door. The peepholes are less expensive and easy to install. They are also better than the chain latches, which can be easily forced to make it loose. It is imperative that the best locks are worthless if not locked. The doors should be locked even if one is away for minutes. Burglars use the shortest time possible to enter into the house. This is when the residents have gone to the neighbors or mowing the lawn on a quick errand (Gillham, 2011, p. 39). The residents should be aware of their residential areas and even call the police if there is anything suspicious. Police should be alerted where there are people loitering around, strange cars in the compound, and movement inside an empty house. The neighbors are valuable more than police in detecting the strangers who are not residents of the plot, or a certain home. Residents should be witnesses they can be and try to get safe descriptions. Residents should not open doors to people who do not have any business inside. This is because burglars knock the doors to find if there is anyone inside the house. It is important that families discuss their safety especially with their children. In this regard, children should be advised not give any information of whoever is in the house, or even open the doors to strangers. They should ask them to introduce themselves so that they cannot keep away genuine visitors (Gillham, 2011, p. 33). Mark and operation identification should be used to mark items, this will help much as the burglars do not like sticking on marked properties. In addition, inventory on the property should be used to help on

Financial Ratios Analysis of IBM 2005-2006 Case Study

Financial Ratios Analysis of IBM 2005-2006 - Case Study Example There was also an inverse increase in current liability of $4,939 ($40,091 - $35,152 million) which adversely affected the company’s liquidity ratio. This decline also reflected in acid test ratio or the ability to settle obligation immediately as it also declined by 13.492. 2. Leverage ratios analysis a. Debt to-total-assets ratio (Total liabilities/total assets) 2005 2006 % of change Total debt $22,682 $22,641 Total assets 105,748 103,234 Ratio .687 .724 5.386 b. Debt-to-equity ratio 2005 2006 % of change Total debt $22,682 $22,641 Total equity 28,506 33,098 Ratio 2.195 2.621 19.40 c. Long-term debt-to-equity ratio 2005 2006 % of change Long-term debt 15,425 $13,780 Total equity 28,506 33,098 Ratio .466 .483 3.648 d. ... Changes in liability decreased minimally but still, the increase in total assets helped drive debt to asset ratio up by 5.386 %. Since debt was almost constant in 2006, debt to equity ratio significantly went up when IBM registered a profit in the previous year, where portions of the net gain were retained as equity. 3. Activity ratio analysis a. Inventory turnover 2005 2006 % of change Net Sales 91,134 91,424 Inventory 2841 2840 Ratio 32.07 32.53 .01 b. Fixed assets turnover 2005 2006 % of change Net Sales 91,340 91,424 Net fixed assets 60,087 58,574 Ratio 1.517 1.561 2.900 c. Total assets turnover 2005 2006 % of change Net Sales $91,340 $91,424 Total Assets 105,748 103,234 Ratio .862 .886 2.784 d. Average collection period Payment terms for inventory and accounts receivable financing generally range from 30 to 90 days (IBM, 2006 pg. 79). With regard to activity ratios, IBM did a good job of maintaining its level of inventory to 2841-2840 million despite the increase in sales in 200 6 ($91,424 million). It only meant that IBM has a very good internal control and monitoring of its inventory. In sum, the activity ratio of IBM increased by 2.784 % which can be mainly attributed to its ability to maintain its inventory despite the increase in sales. With regard to collection period, IBM adopts â€Å"Payment terms for inventory and accounts receivable financing generally range from 30 to 90 days† (IBM, 2006 pg. 79). 4. Profitability ratio analysis a. Gross profit margin 2005 2006 % of change Gross profit margin 36,532 38,295 Net Sales 91,134 91,424 Ratio .401 .419 4.488 b. Operating profit margin Operating profit margin 0.134 0.146 0.012 8.95522388% c. Net profit margin ratio 2005 2006 % of change Net profit after tax 79,940 94,920 Net Sales 91,340

Strategic Management Public Bank Group

Strategic Management Public Bank Group 1.0 Introduction to Strategy Management Strategy management is defined as the organization is analyze, make decisions and take actions in creating and sustaining competitive advantages in the market. In making a new strategy or maintain old strategy to achieve the missions or goals in order to survive at competitive and globalize world, the organization or the manager need to access and collect micro and macro environments information for analyze it. After analyzed the business environments, the organization or the manager will make decisions or establish new planning or new strategy based on the outcome of analysis then take actions to achieve the missions or goals. Business environment is important to the organization in analyze and access for research purpose in the competition rival firms. Aswathappa (2009, p. 6) indicates competition benefits rival firms will build new capability, new customer satisfaction standards and make the leaders in the organization become proactive in planning and achieving the mission or target. At this time, the assignment’s questions will be covered Public Bank Group’s mission, strategy, structure and its competition with compared other two banks’ competition. The Public Bank Group is founded by Tan Sri Dato’ Sri Dr. Teh Hong Piow at 1996. Over 47 years, now it is become the third largest banking group in Malaysia and listed on the Main Board of the Bursa Malaysia Securities with the market capitalization of RM68.67 billion at the end of 2013. Also, The Public Bank Group is ranked as second among all public listed companies on the Bursa Malaysia Securities. The businesses of The Public Bank Group is focusing on the retail consumer banking business with leading market shares in financing for residential properties, commercial properties and passenger vehicles in term of selling the unit trust funds. (Annual Report Public Bank, 2013, p. 17) In Section 1 is to analyze the linkage between mission and strategy of the Public Bank Group implemented. In Section 2 is to access the organizational structure of The Public Bank Group’s branch at Jalan Yang Kolsam in how effective of the structure to deliver the structure and service to customers. In Section is to access, analyze and classify the competition arise between Public Bank, Maybank and RHB. In Section 4 is present detailed conclusion and recommendations to the Public Bank Group for improvement on their strategy and planning in order to achieve the corporate mission. 2.0 Mission and Strategy of Public Bank Group Entrepreneur in its website states that mission is a sentence or a short written statement to describe the company’s competitive advantage, business goals and philosophies. (2014, pp. 1) A good mission can ensure and help employees to understand the philosophy, goals and objectives of the organization they are worked at and this lead good performance of employees in the present and future. Meanwhile, the strategy that established by the organization will help the employee to enhance their planning in achieving the mission. As stated by D. Flouris and L. Oswald (2006, p. 1), before the strategy is established, it is influenced by outside forces as well as internal values, the company’s culture and also its capabilities. 2.1 Mission of Public Bank Group As stated in Annual Report of The Public Bank Group (2013, p. 5), the mission of Public Bank Group is ‘To sustain the position of being the most efficient, profitable and respected premier financial institution in Malaysia’. 2.2 Strategy used by The Public Bank Group The strategy of The Public Bank Group used is growth strategy which is corporate strategy. In Public Bank Homepage stated in page of Corporate Profile (2014, pp. 10) described that The Public Bank Group’s growth strategy is aim to drive business growth and increase its market share in retail banking by delivered consistent service to meet the needs of its customers with well-established customer service infrastructure. Brinkman et al. (2010, p. 48) defined the growth strategy is the aim to increase the amount of business by expanding the market it serves. To meet customer needs, the Public Bank Group has been used internal development as their way of deliver strategy to their staffs by providing training in order to achieve mission of the Public Bank Group. In fact, the bank has been organized the special trainings to over 90% of customer service representatives at the front office. (Public Bank 2007 Annual Report, 2007, p. 11) The non-executive chairman of the Public Bank Group, Tan Sri Dato’ Sri Dr. The Hong Piow stated that (cited in Public Bank 2013 Annual Report, 2013, p. 77) the front office staffs are specially trained, the customers are only need to wait the counter responds to them for 2 minutes which the standard set by the Public Bank Group to deliver services. In fact, the Public Bank Group is awarded and certified financial institution under ISO 9001:2008 for the â€Å"Provision of Customer Service in Loan Delivery† and â€Å"Provision of Customer Service at Front Office†. The ISO 9001:2008 which is customer service delivery standards that awarded to the Public Bank Group is demonstrating the ability of the bank itself is serving their customers with consistently and high service quality. Consequently, the Public Bank Group and its entire branches wherever there are located also providing a good assurance to their customer who expecting high consistently of customer experie nce while they are entering the branches to get service. Continuous training and staff development programs provided by the bank will keeps the achievement to be uphold in the competitive edge. 2.3 Summary of the linkage between mission of and strategy of the Public Bank Group As a result, the Public Bank Group has been achieved ISO certification for their high quality of customer service which the strategy established for customer wait for 2 minutes standard for the service from the front office staffs where this is efficient and the high customer satisfactions lead them to achieve another award as Most Profitable Company in the Finance Sector 2013 and 2011 (Public Bank 2013 Annual Report, 2013, p. 47) where this is one of the Public Bank Group’s mission as ‘to sustain the position of being the most efficient, profitable and respected premier financial institution in Malaysia’. 3.0 Organizational structure design of The Public Bank Group Creating an organizational structure is an important part on delivering the strategy or communication with effectively. Hull in Forbes websites state that it’s important for entrepreneurs or the businesses to create a defined structure at the early, even if the business is just one man shop. (2013, pp. 3) In fact, organizational structure will helps we all to understand various job descriptions no matter there is only one man shop or many employees in an organization. Also, it helps the decision maker won’t design an organizational structure where the position title or job descriptions clash together. Defined and clearly organizational structure is to ensure all employees can see the picture as a whole and do back their own roles and responsibilities. An effective organizational structure will facilitates intrapreneurship between employees and employers. Also, the effective organizational structure also helps elaborate effective strategy for the departments or units to achieve the mission or goals with expected result. (Varbanova, 2013) The design of organizational structure also affecting the line of authority and communication between administration officers and officers. (Sekhar, 2010, p. 72) Organizational structure design consist of six elements which are specialization, departmentalization, chain of command, span of control, degree of centralization and formalization. 3.1 Customer Structure of Public Bank Branch Jalan Yang Kalsom Organizational structure that used by Public Bank branch at Jalan Yang Kalsom, Ipoh, Perak is customer structure chart. According to Brinkman et al. (2010, p. 80), they indicate a customer structure is designed and organized based on the customer. This customer structure also called as market structure, it allows the managers responsive to the needs or requirements of customers and give authority to allow managers make decision in response to customers’ changing needs. (Chapter 10 Managing Organizational Structure and Culture, n.d.) Figure 1: Customer structure of Public Bank Branch at Jalan Yang Kalsom (Own Adaptation, 2014)    As illustrated on above, branch manager is ranked highest position in the Public Bank Branch Jalan Yang Kalsom. The branch manager will in-charge the final decision for the direction and planning for the particular branch. Next, will be the business manager and assistant branch manager. Business Manager is in-charge on the loan and mortgage unit. In the other hand, Assistant Branch Manager is in-charge on the customer service unit, investment unit, operation unit and credit card unit. For an example, a customer will apply loan for his house so the customer will be served by officer at loan and mortgage unit. This will lead the high satisfaction of customer which stimulated firms to search for more creative ways to serve customer better. The advantages of customer structure chart are helps the organization to develop a better understanding of the customers and the types of customer that serving and this enable the organization to have better meeting the needs of customers. In order to meet the needs of customer, the employee of Public Bank is focusing on their own department where will bring more effective and efficient of servicer delivery. Also, the customer structure chart enables the organization to respond the questions or queries from customer with faster speed. With the faster respond to the queries from customer will bring high customer satisfaction with high expectation, so that this also meeting the objectives and mission that practiced by The Public Bank Group. This type of structure, customer structure chart is suitable to be used in branches with various customers where they can only focus on their customers with high speed of responding. This also enables employee empowerment to line staff or front office staff to make decision in responding on the changing of customer needs and preference of customers. 3.2 Summary of Customer Structure Chart of Public Bank As presented by Public Bank Group, they are using customer structure chart in their branch at Jalan Yang Kalsom. One of the advantages of customer structure chart can enables managers or front office staffs to respond the changing needs of customers and this let Public Bank Group achieved its corporate philosophy where Public Bank Group are cares their customer by providing courteous and efficient customer service in every aspects of their businesses. By empowering front office staffs to make decision in responding the needs of customer also brings creative and innovative solutions to solve problems or queries. 4.0 Competition arise between Public Bank Group, Maybank and RHB Bank In this section, I will use Michael Porter’s Five Forces model to access and analyze the competition arise between Public Bank, Maybank and RHB Bank with five elements. Brinkman et al. (2010, p. 185) argues the five elements of Michael Porter’s Five Forces model are rivalry among existing competitors, threats of new entrants, bargaining power of suppliers, bargaining power of buyers and threat of substitute products or services. The explanation of each element is described as follows: Threats of new entrants: New entrants of an industry will bring new capacity and a desire to gain market share which will puts pressure on the current market to put more efforts in investment to reduce the market share being shared by new entrants and bring competition to the market. Bargaining power of suppliers: The powerful supplier able to capture their own values to the company by charging higher prices on the raw materials and shifting costs to the particular industry or company. Powerful supplier also can squeeze profitability out of industry which is unable to increase its own prices freely. The suppliers for banks are credit market or depositors which save their money in the bank saving accounts. Bargaining power of buyers: Powerful customers are opposite of powerful supplier which able to capture more their own values to the company by forcing down the prices of the products or services and able to demand higher quality or services. Buyers are powerful when they have the negotiating leverage which related to the industry because buyers are the one who sensitive with the prices. The buyers for banks are loaner, creditors and public which borrow money from banks and return money to the banks by installment with interest charged. Threats of substitute products or services: A substitute products or services are performing the same or similar function as industry product but with different means. For example, e-mail is a substitute for express mail. WeChat voice message is a substitute for call service provided by telecommunication company. Rivalry among existing competitors: Advertising campaigns, price discounting, service improvement and launching or promotion of new products is familiar forms in rivalry among existing competitors. Slow growth of industry is precipitating the competition for the markt share and the profitability of a company is depending on intensity of compete and the basis of direction or goals to compete. Table 1: Michael Porter’s Five Forces Model for Public Bank, Maybank and RHB Bank (Own Adaptation 2014) Elements/Banks Public Bank Maybank RHB Bank Threats of new entrants I’m assume it is low which government did not set any barrier or policies for any financial institution so any banks are easy to penetrate into the industry. Bargaining power of supplier Low unless there is better service or interest on savings is higher than Public Bank. Low Low Bargaining power of buyers Low Low Low Threats of substitute products or services There are same substitute which same products or services are offered by three banks. Rivalry among existing competitors High with awarded ISO certification of customer satisfaction standard and awarded most profitable bank in Malaysia at 2013. Low Low 4.1 Summary of competition arise between Public Bank, Maybank and RHB Bank As illustrated on Table 1, Public Bank has the core competencies with ISO certification of customer service standard and most profitable bank in Malaysia at 2013. I’m assume the strategy used by Public Bank is better than Maybank and RHB Bank as Public has a lot of awards for its achievement in banking industry by serving customer within their expectation and high customer satisfaction also. 5.0 Conclusion and Recommendations for Public Bank Group Galavan, Murray and Markides argues that business environment in which rapid changes in globalization of markets are creating communities of customers. (2008, p. 131) In fact, it is same as The Public Bank Group where the top management will access all the micro and macro environments to analyze in order to establish a new and good strategy for achieve the mission. In Section 1, the growth strategy used by The Public Bank Group is aim to meet their customer needs and satisfaction and there is an achievement to the corporate mission which is ‘To sustain the position of being the most efficient, profitable and respected premier financial institution in Malaysia’. The award of most profitable bank in Malaysia at 2013 and ISO 9001:2008 which is customer service standard is the outcome after they have offered special training to over 90% front office staff in responding queries from customer within 2-minute. In Section 2, the customer structure chart brings a lot of advantages to the Public Bank Group where it is empowering their staff to solve and directly to respond to the changing requirement of customer needs with creatively and innovatively. By doing so, the structure also able to deliver their strategy which to meet customer needs with courteous and efficient. In Section 3, there is low competition arise between Public Bank, Maybank and RHB Bank where Public Bank is achieved so many awards by comparing to Maybank and RHB Bank. Lastly, the recommendation for The Public Bank Group is to keep investing on their research and development on their service in order to maintain and sustain the best customer service in achieving the mission.

The Hypodermic-Syringe Model Essay -- science

The Hypodermic-Syringe Model The hypodermic syringe model suggest that the media is alike a magic bullet and when an audience is targeted it will immediately be knocked down when they are hit. The hypodermic-syringe model also suggests that society is passive and the media â€Å"inject† their media influence into society and manipulates it. The Frankfurt school envisioned the media as a hypodermic syringe, and the contents of the media were injected into the thoughts of the audience, who accepted the attitudes, opinions and beliefs expressed by the media without question. This model was a response to the German fascist’s use of film and radio for propaganda, and later applied to American capitalist society. The followers of the hypodermic model of Effects adopted a variant of Marxism, emphasizing the dangers of the power of capitalism, which owned and controlled new forms of media. Researchers in the fifties also supported the Effects model when exploring the potential of the new medium of television. Researchers were particularly concerned over increases in the representation of violent acts on television, which related with increases in violent acts in society. In the nineties, there was considerable concern over what were called "video nasties". The tabloid papers created a moral panic over whether particular violet films could influence child behavior – and whether Childs Play 3 influenced the child killers of Jamie Bulger, but there was no proof that they had watched it....

Core Values Essay

Inspired by the charism of Saint Marcellin Champagnat, Notre Dame of Marbel University anchors its faith and life on the following core values as foundational qualities with which the Marist Brothers, Mission Partners, and students approach the entire educational process and academic atmosphere of the University: Family Spirit, Marian, Love of Work, Preference for the Least Favored, Quality Education, Integrity of Creation, and Culture-sensitivity. Family Spirit St. Marcellin Champagnat’s great desire and legacy was in the style of relationship he encouraged between teachers and students- a relationship premised on love and expressed in a style which Marcellin called â€Å"family spirit.† Akin to the characteristic of a good family are: a warmth of welcome, acceptance, belongingness and authentic concern which should prevail where everyone has a sense of being valued and believed in, regardless of their role or their social standing. Marian Mary is for us the perfect model of the Marist Educator, as she was for Marcellin. As a woman, a layperson and Jesus’ first follower, she is our inspiration in living out personal faith and virtue of simplicity. As an educator of Jesus at Nazareth, she inspires our pedagogical approach. The Marian aspect of our spirituality is expressed above all, in our identifying with her attitudes towards others and to God. She is in our midst, a symbol of unity and mission, a witness to God’s solidarity with people in their needs and sufferings. Love of Work Love of work implies a cheerful and careful preparation of all the things one does. It values the dignity of work as a powerful means of self-fulfillment, of giving purpose and meaning to life, and of contributing to the general economics, social and cultural well-being. It is manifested through a deep sense of personal planning and motivation that shows itself in the good use of time, talent and initiative. Preference for the Least Favored Preference for the least favored is to be with those who are excluded from the mainstream of society, and those whose material poverty leads to deprivation in relation to health, family life, schooling, and educational values. With the emergence of social and cultural challenges confronting the world, preference to the least favored means being concerned toward the youth who are affected by the social, political, and cultural problems of the society. Quality Education A Marist school is a center of learning, of life and of evangelizing. It leads students â€Å"to learn, to know, to be competent, to live together and most especially, to grow as persons.† Quality education is characterized as holistic where students are progressively initiated into their life-long challenge of harmonizing faith, culture and life. It provides educational programmes, curriculum contents, and teaching methods that meet the aspirations of students, parents and the community with regard to subject choices, career possibilities and educational needs of the community. It gives emphasis to educating students by teaching them through good examples and inculcating in them the importance of the craft of teaching and its support systems. Integrity of Creation â€Å"Respect for the value of life† and â€Å"care for the mother earth† are two major themes in valuing the integrity of creation. It upholds life-giving values and promotes stewardship of the earth. Culture Sensitivity Culture must be accepted as the gift of every people, the expression of their dignity, liberty and creativity, and the testimony of their unique place in the history of humanity. Culture sensitivity means openness and respect to the different culture of peoples. It promotes dialogue as a way of enhancing unity in diversity. On the individual level, it is a communication between two persons with different views, different values and traditions, to learn from each other in order for them to change and grow. Culture sensitivity as a value promotes respect for the tri-people of Mindanao, develops programs for inter-faith dialogue and upholds advocacy on issues as a result of the emerging culture of the global world.

The education implementation in Singapore

The authorities has made the fantastic growing in instruction by making many authorities aided and private establishment for universe broad instruction. Compulsory Educations ( CE ) for all childrens who are above the age four. This pays manner for quality instruction for Singapore. The Singapore authorities accepted CE in 1999.Apart from instruction the schools provide different curricular activities for the extra accomplishments. The cosmopolitan instructions to primary and secondary degrees. CE looked important and value for Singapore circumstance. Among 45, Singapore ranked 4th in instruction system ( Progress in international reading literacy survey, 2006 ) . MOE has made enormous procedure in instruction system. The Singapore instruction is most secured state for choice instruction around the universe, the authorities ( MOE ) has introduced many new structured for instruction system and got strong repute. In 2010 the one-year budget for instruction $ 9.7 billion, over 350 schools in primary, secondary and station secondary instruction. For quality educational system Singapore has been ranked 1st.The planetary partnership with the coaction of universities from worldwide are accepted by MOE. Singapore known for universes best executing school system.The instruction system in Singapore ‘s are adopted by the MOE that leads to the Singapore to universe category instruction. ( MOE ) The vigorous third instruction will pull international pupils to obtain occupations and wealth. Top institutes like NUS and NTU has founded effectual in regional repute ( eg ; NUS was rated as one of top 5 multi disciplinary university in Asia.This two establishment has the capableness of pulling the international pupils from abroad. This indicates the large pool universities which might increase Singapore part for international pupils market. Even so the attract of full fee giving international pupils entirely in the undergraduate and professional graduate student status ( eg: MBA Programmers ) merely non in research oriented postgraduate programmes. The universe category universities that could keep recession for featuring out universe category R & A ; D, this aid in branding Singapore corresponds a Chancellor of the Exchequer instruction hub. The present universities NUS, NTU and SMU these are the cardinal university subdivision, which creates Singapore ‘s regular endowment line for regional schools and offering good international instruction. The organisation of recent educational establishment and companies has given 22,000 new occupations, in this 13,000 aspires learning related and 9,000 aspires administrative, managerial. The investing in instruction of Singapore curves set up with old ages of schooling, with return to third instruction largely higher than non third instruction. The architecture of Singapore ‘s economic system builds high value to knowledge activities. The private returns to education scopes of 6-10 % . Proposed norm of private rate to return higher instruction ( higher than secondary ) is doubled the rate.19 % to private on versus 11 % for societal rate return in higher instruction. Polytechnic instruction has accomplished rate of return than secondary instruction, the rate of return to third instruction ( polytechnic and universities ) ciphering clip series information declined for past 2o old ages. Third instruction for completed universities degree increases the pay rate by 18 % over all that is diploma and above. The rates of return university arose in 2004 while comparing 2001 except postgraduate degree. The rate of return in station alumnus pupil at maestro degree has ris en varies from 19.5 % in 2001 to 23.1 % in 2004.Doctorate degree increased for first grade and Masterss degree. The return university has increased loosely in 2004 compared to 2001.Singapore Standard educational categorization ( SSEC ) , 2000.In engineering school and university degree they achieved award in highest reserve. By the CPE ( Council for private instruction ) has regulated the private instruction sectors gifted with legislative power. The local private instruction industry helps the capacity for development. The CPE made a function in developing private instruction industries, the attack of holistic addition the overall quality for private instruction participants. Among private instruction establishment the industrial leaders and associations has created strong civilization duty. In Dec 2009 private instruction act was visualized to registration model for the overseas of private instruction sectors. The sure and good regarded private instruction sector, the rise of pupil public assistance services has made private instruction sectors increases for the international pupils. The ICPE ( Integrity, Care, Professionalism and Excellence ) this should be undertaken by staffs in CPE for the overall development of pupils. The council has developed two strategies as ERF ( Enhanced Registration Framewo rk ) and choice confidence strategy known as EduTrust.The ERF strategy undertakes the private instruction establishment supplying classs in grade and sheepskin as full clip for taking award enfranchisement, by fall ining MOE the private instruction establishment chief watercourse schools offering fulltime predatory courses.EduTrust strategy has mentioned quality in certification for the private instruction institution.The celebrated private instruction sectors have the international attached universities to the Singapore establishment. Education aims to work with industry leader and association to make a strong civilization for duty among private instruction establishments. International Students can hold good instruction quality.Cost competitory is just for pupils to acquire universe category instruction quality when comparing UK, USA and Australia.Asia pacific regional hub for third institutions.Inter cross civilization applicable for international pupils in language.Region for top states to international pupils particularly China and India.Place for safe instruction to pupils from different countries.Apart from instruction the extracurricular activities attracted more international pupils. The deficiency of quality in linguistic communication pronunciation by professors and teachers.Accommodation deficit is affordable.The private bureau quality is assurable for students.Student base on balls is complicated to private establishment and schools.By pulling international pupils the private sectors has gained, so the deficiency of quality in instruction In higher instruction the planetary market is around US $ 30billonThe pupils from Asia is 45 % by top beginning countryThere is demand in growing to Asiatic pupils for quality in education.The GDP growing per capita ( % ) in 2001-2006 is 2.4Public disbursement on instruction ( % GDP ) in 2001-2006 is 3.7The third school registration ( % gross ) in 2001-2006 is 29.8 There is an chances to international pupils to take other countries.In Singapore the international pupils from private establishment do n't hold chances that lowers the value educationThe authorities concerted selling of host states to pull international pupils ( eg: US section of province ) .Quality abroad establishment perceived here ( US, UH and Canada ) .Invention of more figure of IT companies The Singapore authorities is bettering their concern in instruction and there is a demand for quality in instruction. Many private establishments are pulverizing their sectors in instruction field with offering degree certifications valid equal to universe category instruction. Singapore is best for higher instruction in universe because more Numberss of new reaching of foreign private sectors so the quality of higher instruction going low. The Singapore authorities taking their higher instruction in measure mode. In June 2o1o the Singapore authorities MOE ( ministry of instruction ) announced an S $ 850million ( us $ 628 ) contract for the standard ict operating environment ( soe ) for all authorities and authorities aided schools The Raffless instruction corporation steped in Singapore in 1990 this corporation has achieved about 17 colleges transversally the Asia pacific- Singapore, Malaysia, India, Australia, China, hong kong, Mongolia and Thailand. In 2004 Raffless entered their concern direction instruction sectors with geting of Hartford, the Raffless made in two group of college trade names as RafflesDesign and Hartford institutes.the Raffless frequently concentrate in design classs besides this they offer diplomas and degrees.the grade certified by universities of engineering and middlesex university for Masterss also.The instruction market in Singapore is little incomparison to the regional market and it is of import for Raffless instruction corporation to develop its footmark in the part to take advantage of the turning demand for instruction in Singapore. Raffles instruction corporation has made their growing demand for instruction, they are the best private instruction organisation for Singapore.man y awards won by their pupils in international competitions in different classs in course of study activities.they are the one of developed instruction corporation in Singapore In 1993 the stansfeild school of concern had began with offering London university for external grade programmes it include the Singapore institute of commercialism at now.stansfield function in English programme to fit the pupils from the school with skilled English so the pupils can make their grade programme at Singapore institute of commerce.In Singapore 40 pupil from China are analyzing at the SIC.The stansfield is acquiring bigger in Asia at market degree.This group build up their concern schools in India, China and Vietnam this is because the pupils from Asia can easy travel between these different colleges.This establishment construction is strong and so the pupils can make their first twelvemonth in China, their 2nd in India and their 3rd in Singapore. This group needs to supply more than grade so add value by offering more abroad exposure the Asians Pacific pupils prefer Singapore for third instruction by this group. Like Singapore, our programmes are geared towards assisting kids who graduate from abroad kindergartens to be good prepared and confident when they enter into states formal school system. ‘The Crestar instruction group focal point on younger kids ‘s to different course of study activities. They are supplying the preschool instruction, infant attention and pupil betterment services. Besides this kinder land runs ELFA preschool and kid attention Centre. These three trade names, kinder land, ELFA and the Crestar larning all have overseas at now. The Crestar other preschool trade name is ELFA, which has quality for larning to all, the school speech patterns on skill footing of Chinese linguistic communication which set up in2000, this group are more than 20 Centre ‘s in China and Singapore. The Centre ‘s gives support to educational programmes such instructions like how to utilize abacus, painting or originative writing.107 Centre ‘s with half already based outside Singapore. ‘CEG ( Crestar Education Group ) ‘s strength lies in its capableness to offer assorted preschool instruction service in course of study development, teacher preparation, Centre operation, franching and auxiliary enrichment programmes ‘ The group has sustained the maximal growing degree to universe market. These three establishment are top most superior in universe category universities ( WCU ) .The WCU is a deferral Centre ‘s to put to death the universe category R & A ; D carry over cognition to industry and Chancellor of the Exchequer to educational hub. NUS ( National University Of Singapore ) and NTU ( Nan yang Technological University ) , the establishment is host and competitory universities in Singapore. These two universities made their landmark for quality instruction. These two universities attempts in instruction have made Singapore ‘s instruction system democratic in universe market. The NTU and NSU growing rate is ( CAGR ) 8.3 % over 2000-2009.The MOE adopts the instruction systems to these universities. The authorities has decided to allow NUS and NTU independently has a ability by integrating net income companies same to SMU is greater run.Both NTU and NUS is one of the best manner for passing public fund in a manner of efficient has bond for rule greater an swerability. NUS has been ranked 18th among 200 universities in world.NUS has renowned in technology and IT universities placed 9th in the study of module ranking, celebrated universities. They had 14 modules and schools offering taking classs foremost and higher grades. They are one of best establishment for the international pupils to prosecute their sheepskin and grades in Singapore NTU in 2004 by the economic expert intelligence unit they have rated best in the universe for MBA pupils by the member economic expert group ranking.NTU was among universe ‘s top 100 MBA schools, for portion clip.This is a all right establishment for making polytechnic and other diploma.NTU made their superior 9th topographic point out of 39 universities in scientific discipline and engineering schools overall all right MBA schools 2000 class in Asia. Four colleges and two autonomy establishment is organized by NTU the colleges provide undergraduate and station alumnus SMU ( Singapore direction universities ) is undertaken by the private owned establishment formed as a mixture with Wharton schools of concern in universities of Pennsylvania.The University has junctions for establishment and schools. The concern schools, station alumnuss and besides double degree classs with jurisprudence are the familiar to this establishment. The under alumnus and station alumnus are widely preferred by the pupils. The university constructing up their construction for pulling international pupils. The grade classs and the extracurricular activities paying every bit good instruction systems. The SMU is private establishment which is adopted by the MOE.The celebrated Edu Trust certification has being provided by these establishments. These made the quality instruction good in Singapore. .NTU, NSU and SMU has the argument formats for holding their ain ideas to be shared in the argument conference made by this group

Ralf Waldo Emerson essays

Ralf Waldo Emerson essays Ralph Waldo Emerson was one of greatest writers of the 19th century, and being a Transcendentalist, he was a firm believer in nature and using ones instincts rather than reason. His point of view is one that could help our society today. Emerson once said, The reward of a thing well done is to have done it. I feel he is trying to say that best thing about doing something well, is the fact that you did it. A lot of times today people choose not to do something because it is bothersome to them. If they would just see how great it is once they have accomplished it, it wouldnt be so difficult to begin. Many people are not in very good shape. They know they should go out and run or exercise in some way to take better care of themselves, but they dont do anything about it because exercise is difficult. Although after completing a good workout they feel great. Emersons quote could be an inspiration for many to accomplish things they continue to put off. Another of Emersons quotes, which coincides with the first is, Hitch your wagon to a star. In this statement, he is saying to aim high, or try to do the best you possibly can. When someone sets a goal for himself or herself, they should try to surpass their highest expectations, and no just barely complete it. Students would do better in school, and workers would achieve more in their jobs. Like other writers of his time, Emerson wrote to inspire people. The transcendentalists believed in inspiration and ecstasy, among many others. Not too many people have heard this type of viewpoint, but it would motive them to do better in life. Just by getting up and doing something that has been put off and having high hopes for it, someone could be more confident and do more in life. ...

Lettre a Martin

Lettre a Martin Free Online Research Papers Martin, A la lecture de ta lettre oà ¹ tu mapprends la mort de Griselle, une à ©norma tristesse ma dabord envahi, ma petite soeur nà ©tait plus Puis une vague de rage et de colà ¨re ma submergà ©? Quoi! Toi! Mon meilleur ami! Celui qui faisait partie de ma famille, que jai aimà © comme un frà ¨re, ose laisser ma soeur mourir entre les mains de bourreaux, qui sont devenus maintenant tes amis! Le mot traà ®tre nest mà ªme pas assez fort pour qualifier ce que tu as fait. Non seulement tu as tuà © notre amitià © de toujours, mais en plus tu as tuà © ma soeur, cest toi pour moi qui tenait le fusil. Cest toi qui la poursuivait pour lassassiner. Tu nas mà ªme plus de coeur, plus de sentiments. Dans ton cerveau il ny a que deux mots: Heil Hitler. Toi qui à ©tais bon, regarde ce que tu es devenu: tu ne respectes plus les peules. Tu ne penses qu ta nation, qu ton devoir, qu tes faux amis. Tu dà ©nonce notre population, tu laccuse dà ªtre une race particuliere. Nous sommes faits de la mà ªme sorte que toi: nous avons du sang, des os, de la chair. Ne sommes nous pas tous pareils? La souverainà ©tà © nationale, tu ne la connais pas, et sans doute jamais. Tu juges les gens, qui à ©taient bons envers toi, qui tont donnà ©s lamour et la joie, leur amitià ©.Tu es infidà ¨le envers lhumanità ©. Toi tu as tout gachà © jamais. Jamais tu ne retrouveras du bonheur, ce serait trop tard. Jarrà ªte l cette lettre car je crois que tu as atteint les profondeurs de lhorreur et jà ©spere pour toi et toi pays tous les malheurs du monde. Research Papers on Lettre a MartinAppeasement Policy Towards the Outbreak of World War 2Comparison: Letter from Birmingham and CritoHonest Iagos Truth through Deception19 Century Society: A Deeply Divided EraBook Review on The Autobiography of Malcolm XMoral and Ethical Issues in Hiring New EmployeesThe Effects of Illegal ImmigrationPETSTEL analysis of IndiaThe Project Managment Office SystemAssess the importance of Nationalism 1815-1850 Europe

Charismatic Leaders And Their Influence On Supporters Management Essay

Charismatic Leaders And Their Influence On Supporters Management Essay Abstract A charismatic leader is the one who influence supporters with a lively, attractive persona, typically through stimulating sayings. One of the great examples of a charismatic leader is Martin Luther King. One way to enlighten charismatic leadership is to compare it with idea leadership. The former is the victory of method over matter as the later is just the contrary. In consideration leadership, matter or substance is ruler! Public follow charismatic leaders nearly despite of the substance of their communication whereas thoughtful leaders contain solid proof to sway public. The Charismatic Leader collects supporters from stain of persona and appeal, in comparison to any other type of exterior control or power. It is fascinating to see a Charismatic Leader ‘working the room’ the way they go from individual to individual. They give so much notice to the individual they are chatting to at any one minute, realizing that individual their importance, as he or she is the most significant individual in this world. â€Å"Charismatic Leaders give a huge amount of consideration in analyzing and interpreting their surroundings, and they are very fine at judging the nature and behavior of both folks and even of bigger crowd. After that they will try to sharpen their procedures and language to go with the circumstances† (Conger, kanungo, 1998) Introduction Charismatic Leaders apply an ample variety of techniques to handle their figure and, if one is not a charismatic leader by birth, they have to develop those skills and attitude frequently to enhance their existing skills even. They could create faith in the course of noticeable selflessness and going through personal risks on the behalf of their thinking. They always demonstrate huge belief in their supporters. Most of them are very influential and try making very efficient use of body language as well as spoken language to convey their meanings and thoughts. Purposeful charisma can be seen an d understood in dramatic sense, leader can be seen as ‘playing to the house’ to develop a preferred result. Storytelling and making the use of sign and symbol is one the best way to communicate thoughts and ideas. Politicians are often in a habit of following and applying a charismatic style, as they have to assemble a huge number of followers and supporters. By watching videos, listening speeches of charismatic leaders and seeing the way they communicate, interact with others, one can increase their charisma and it will help in developing their existed skills. Many religious leaders also use charisma as the way to communicate, network and influence their followers. Charismatic Leaders, those are developing a group, no matters if it is a political group, a religious or a corporate panel, will always concentrate on developing the group that stands apart from the crowd, and it has to be unique and different, with remarkable appearance. The image of this group as an impact on the minds of followers, therefore it has to be presented as advanced and greater than all other groups. The explanation on top is completely relied on charisma and takes into consideration changeable ethical ways. Most of the other explanations lean to presume a more compassionate belief.

Animal Research in Medicine Essay Example | Topics and Well Written Essays - 1000 words

Animal Research in Medicine - Essay Example Technology has helped in the identification and destruction of particular disease causing microorganisms. Due to the intensive research of medicine and treatment methods for certain degenerative or hard disease, scientists have found it secure to use animals for experimentation of new discoveries without direct test on man. However, the use of animals in conducting medical research and experimentation of particular medicines has attracted great controversies from among various stakeholders of the society. Translational research refers to the modeling of human disease by conducting an elaborate animal research. Animal research in its own settings involves the application of technology in the field of medicine to formulate various treatment mechanisms for .hard diseases like Alzheimer’s, Parkinson’s, cancer, stroke, heart attack and HIV/AIDS (Buzzle.com). Animal research has helped in the identification of reactivity of certain medicines on human bodies upon diagnosis on a particular disease. Mice have been used in the testing of appropriate medicine for treating cancerous cells that invade the body of human beings. The National Cancer Institute infected twelve mice with cancerous cells upon which anti-cancer drugs were used to diagnose the abnormalities. Animal research is a very commendable way of eliminating unintended effects or even death in a process believed to be potentially harmful to humans even as scientists seek treatment for various diseases. Animal research and the tests carried in the process offers learning ground for students and biologists to have clear understanding of immune deficiency viruses. In addition, Animal research has helped the scientists and medical professionals to come up with nutritious food for cats. Furthermore, animal research has helped scientists to figure out the reasons behind healthier and long life survival. Dixon further indicates that animal research has helped scientists to introduce peacemakers used in replacing dysfunctional heart. According to Dixon, scientists and medical researchers through the knowledge gathered from animal research have been able to come up with the idea of anesthesia that paralyses individuals thereby reducing pain during surgery. Animal research has helped in the reduction of human suffering as well as reduction of animal suffering through injection with anesthetic medicines (Dixon). Animal research also helps scientists and medical practitioners test toxicity of certain drug by feeding the animals. Like in the US, every drug has to be tested in animals first before official release into to market. Chemicals such as the insecticides and pesticides need to be tested on animals before official sale to the market in order to avoid .side open side effects on human life. Opponents of the use of animal for scientific argue that the act should be prohibited in our societies since the act could be an avenue to breach the rights of animals. The use of animals in re searching prognosis and pathological of disease induces great suffering to the animals. According to Algoe, captivation of animals for use in the research leads to discomfort of the family members. Locking of captivated animal in an enclosed surrounding denies the animal the fundamental freedom of movement from one place to another. Animal research should be prohibited since it sometimes involves compellation of animals the act toxic and

Causes of the Civil War Research Paper Example | Topics and Well Written Essays - 750 words

Causes of the Civil War - Research Paper Example These came to be known as the Confederate states, all of whose members were slave-owning states. Barbara Fields, however, disagrees with this assumption stating that, the United States made war on the Confederates not because of the slavery abolition, but because it wanted to preserve the Union (Rios). The Emancipation of all the slaves in the Union was simply an excuse made to start the war that would force the southern states back into the Union. According to Fields, the northern states only declared war on the Confederate states because they not only wanted to preserve the Union, but also to ensure that they did not have a powerful rival. In essence, the northern states wanted to retain their advantage as the leading states in the Union by enforcing their dominance. This situation led to the coming to prominence of two men, whose views on slavery were entirely opposite of one another. The first is Abraham Lincoln was among the biggest proponents of the eradication of slavery in al l the states within the Union as well as the preservation of the latter (Pinsker 59). The other is Jefferson Davis, who was a principal proponent of the institution of slavery and believed that it was a necessary part of the southern economy. While many in the non-slaveholding north supported the declaration, many in the south viewed it as the federal government’s attempt to interfere with their internal affairs. According to Shelby Foote, among the most prominent advocates of this viewpoint was none other than Jefferson Davis, who was a staunch believer in the right of all the states within the union to make their own decision without interference. He believed that all the states in the union had joined it voluntarily, and this gave them the independence to decide what was and what was not best for them. If the federal government were to keep interfering in the domestic dealings of the states, then these states would inevitably lose their sovereignty, defeating the purpose o f the formation of the union (Dawson 592). He is noted to have stated that since all states had joined the union of their own free will, they also had the right to leave it if they felt that their interests were not being represented in a manner to their liking. Furthermore, Davis believed that the decision to end slavery lay with the individual states themselves, and not with the federal government. It is extremely likely that it was because of this stance that when the southern states chose to leave the union, they chose him to be their leader. His vision was to maintain slavery in the Confederate states and to expand this institution south into Mexico as this new slave owning federation grew (Norton et al 384). According to Foote, therefore, the American Civil war did not take place because of the need for the southern states to retain slavery, but for them to be able to determine their own destiny without any interference from the northern states, which dominated the United Stat es at the time (Bolin 38). Many southerners at the time felt that the northern states wanted to enforce their will upon them so that they would remain a backwater and this is the reason why they chose to break from the Union. In the matter if abolition, however, many have come to believe the reasons for Lincoln going to war, who stated that maintaining slavery in the United States would be a

PHD proposal Essay Example | Topics and Well Written Essays - 1000 words

PHD proposal - Essay Example Although modern literature has perpetrated Islam and Muslims in a violent light, the majority of Muslims do not believe or worship this way. The idea that the fanatic terrorists of 9/11, suicide bombers, and others are the majority is a false perception. Islam does not teach this type of violence. The terrorists who twist their religion to suit their aims are using Islam to achieve their own personal goals. This minority has poisoned Western literature, which shows a stereotypical view of Muslims. This is important for my studies, because an examination for the reasons about the stereotypes of Muslims in Western literature could lead to an answer on how to stop the prejudices against Islam. Maybe this study can shed light on the truth about this misunderstood religion. The influence of the Islamic terrorist minority will be shown. The Western world has fixated on the terrorist and violent aspect of Muslims since before 9/11. An example provided will be Malcolm X (in Alex Haley chapter). Malcolm X did not believe in the non-violent approach of Martin Luther King (a Christian). Although Malcolm X intended the violence to be in self defence, Islam became equal to violence in his writings. The overall theme of this dissertation will be the how these selected writers view Islam and Muslims from their point of view. How are their attitudes toward this religion and its followers? Have they been ignorant? Is their literature a truthful portrayal of Islam? Do any of the writers have certain agendas? Some of these writers are Christian, Hindu, and Muslim. How did the writers individual faith impact their perspective of Islam? All of these questions will be answered, along with what Islam truly is about. In the following chapters I will illustrate how in these texts, the writers show Islam differently according to their experiences. Before moving into my discussion of the cultural differences between nations in The Shadow Lines, I

Managing Conflict in the Workplace Term Paper Example | Topics and Well Written Essays - 500 words

Managing Conflict in the Workplace - Term Paper Example This paper offers a brief overview of a conflict I have observed in my workplace and how it impacted the work environment. A script on how to give feedback to employees when conflicts arise is also outlined in this paper, as well as ways I would enlist HRs help in managing this situation. Two of the nurse in my workplace were once involved in a conflict. It happened that one of the nurses had forwarded an email consisting of pornographic material and the recipient of the email found it inappropriate. The recipient of the email responded through confronting the sender and this turned into a heated argument. The recipient felt embarrassed and felt insulted. What followed is the two nurses could not even engage in a decent conversation as a result of the argument. Teamwork is highly valued in my workplace and hence the two nurses at one point had to work together. Their engagement was low as communication was limited between them solely as a result of the argument they had. As a nurse manager, it was my obligation to give feedback to the sender of the email in regard to the unacceptable behavior in the workplace. The steps involved in giving feedback as outlined by Manion (2011) include "Stating your positive intention, sharing your observation, including impact of an action, asking the intent, adding empathy, and indicating what needs to change" (p. 340) respectively .A script of the conversation I would have with the sender of the email would be as follows: Positive intention: You are one of the top performers in this department and your contribution is highly valued. This department highly relies on you to be a role model for our newly employed nurses. My observation: Yesterday you sent a pornographic email to your colleague and she felt embarrassing hence she confronted you for an explanation. I am sure you two are finding it difficult to engage in your activities as a team. Needed change:

Character description of Elizabeth from the novel book Pride and Essay

Character description of Elizabeth from the novel book Pride and Prejudice by Jane Austen - Essay Example At a ball, Lizzy Bennet is insulted by Mr.Darcy, when he refuses Mr.Bingely's offer of an introduction to her. But Lizzy reports this slight to her friends in jest. Her playful and easy going nature are revealed by this incident. When Lizzy and Jane are discussing Mr.Bingely's sisters, Lizzy shows herself to be very observant. Also according to the author, her judgment is not troubled by any self absorption and her temper is also not as pliant as her sister's. Lizzy's physical appearance is described as being light and pleasing by Mr.Darcy. Though he initially remarks that there is not one pleasing feature in her face, he admits that the intelligence in her dark eyes have a charm all their own which renders her face intelligent. Her manners are also said to be playful if not exactly fashionable. After his initial dislike, Mr.Darcy reverses his opinion and tries to get to know her better. But Lizzy sticks to her initial opinion of him and refuses to give him a chance. She is sarcastic in conversation with him and assumes that he is continuing to judge her poorly, not being aware of the reversal in his opinion. Sometime later an invitation arrives, asking Miss Jane to come to tea at Netherfield, the residence of Mr.Bingely. Due to a mishap she falls ill and is forced to stay the night.

PHD proposal Essay Example | Topics and Well Written Essays - 1000 words

PHD proposal - Essay Example Although modern literature has perpetrated Islam and Muslims in a violent light, the majority of Muslims do not believe or worship this way. The idea that the fanatic terrorists of 9/11, suicide bombers, and others are the majority is a false perception. Islam does not teach this type of violence. The terrorists who twist their religion to suit their aims are using Islam to achieve their own personal goals. This minority has poisoned Western literature, which shows a stereotypical view of Muslims. This is important for my studies, because an examination for the reasons about the stereotypes of Muslims in Western literature could lead to an answer on how to stop the prejudices against Islam. Maybe this study can shed light on the truth about this misunderstood religion. The influence of the Islamic terrorist minority will be shown. The Western world has fixated on the terrorist and violent aspect of Muslims since before 9/11. An example provided will be Malcolm X (in Alex Haley chapter). Malcolm X did not believe in the non-violent approach of Martin Luther King (a Christian). Although Malcolm X intended the violence to be in self defence, Islam became equal to violence in his writings. The overall theme of this dissertation will be the how these selected writers view Islam and Muslims from their point of view. How are their attitudes toward this religion and its followers? Have they been ignorant? Is their literature a truthful portrayal of Islam? Do any of the writers have certain agendas? Some of these writers are Christian, Hindu, and Muslim. How did the writers individual faith impact their perspective of Islam? All of these questions will be answered, along with what Islam truly is about. In the following chapters I will illustrate how in these texts, the writers show Islam differently according to their experiences. Before moving into my discussion of the cultural differences between nations in The Shadow Lines, I

Character description of Elizabeth from the novel book Pride and Essay

Character description of Elizabeth from the novel book Pride and Prejudice by Jane Austen - Essay Example At a ball, Lizzy Bennet is insulted by Mr.Darcy, when he refuses Mr.Bingely's offer of an introduction to her. But Lizzy reports this slight to her friends in jest. Her playful and easy going nature are revealed by this incident. When Lizzy and Jane are discussing Mr.Bingely's sisters, Lizzy shows herself to be very observant. Also according to the author, her judgment is not troubled by any self absorption and her temper is also not as pliant as her sister's. Lizzy's physical appearance is described as being light and pleasing by Mr.Darcy. Though he initially remarks that there is not one pleasing feature in her face, he admits that the intelligence in her dark eyes have a charm all their own which renders her face intelligent. Her manners are also said to be playful if not exactly fashionable. After his initial dislike, Mr.Darcy reverses his opinion and tries to get to know her better. But Lizzy sticks to her initial opinion of him and refuses to give him a chance. She is sarcastic in conversation with him and assumes that he is continuing to judge her poorly, not being aware of the reversal in his opinion. Sometime later an invitation arrives, asking Miss Jane to come to tea at Netherfield, the residence of Mr.Bingely. Due to a mishap she falls ill and is forced to stay the night.

Rachel and her Children essay Essay Example for Free

Rachel and her Children essay Essay We see them almost everywhere! We can hear them around the corner, and we see their shadow from far away. We try to avoid looking directly into their eyes, and we pretend we did not hear them when they talk to us. We walk around the block to avoid them, and walk faster to leave them behind. These people that we consider to be invisible are actually homeless human beings. Homelessness in America remains an issue of deep concern in the 21st century. Without a permanent roof over their head, these people seek refuge in various places such as homeless shelters and tent cities. If they are fortunate they will find a safe place to stay the night. The less fortunate ones are forced to spend their night in public places that are unsafe and unfit to sleep in. Although homelessness is not a new issue to write about, in â€Å"Rachel and her children†, Jonathan Kozol brings us into an entirely new world. A world where the homeless are not just figures with hands held out asking for spare change. He brings us into the lives of these homeless story by story case by case sharing his personal interviews with these unfortunate people. What Kozol describes deeply in the book throughout true incredible stories goes beyond our expectation. Especially in chapter 5,† Distancing ourselves from pain and tears† which is one of the center of the book, the author raises more concern about our attitudes toward poor homeless people. What Kozol means by â€Å"distancing† in the chapter is that people do really care about homelessness. They do understand and feel guilty about what homeless people are suffering day by day. Because of the guiltiness, they try to create a â€Å"distance† by themselves to ignore the responsibility for these homeless people. Instead of blaming the reckless negligence of the government’s welfare system, people end up blaming homelessness for creating their own destitution. In some ways, it is surely that most Americans would have a certain enhanced sympathy toward homeless people. However, not many of us do truly care about them, want to know what the story is behind them becoming homeless, and try to help them get out of their dark side. We do have compassion, but our compassion is not big enough to connect us closer to homeless people. Even though we feel very bad whenever we hear about the poor people, every one of us does have a distance ourselves from homelessness. The first thing that come to my mind and other people’s when thinking about homeless people is that all of them are panhandlers, those who are mentally unstable, and victims of â€Å"dumping† by greedy hospital or drug addiction. Last summer I came to visit my friend who lives in downtown San Francisco. As I was walking down to the bus station, I remember passing an old homeless woman who was asking people for money at the corner of the station. Being careful not to touch her, I dropped a few spare coins in his hand. Automatically assuming that the money I gave her would be used for drugs or alcohol, I looked upon her with contempt. After reading this book, I understand that the woman I saw at the corner of the station could have, at one time, been just like me. Even though being a little proud of just doing something good, I found that I (as well as other people) fail to create a distance from homelessness. At the beginning, Kozol opens his book with the story of Peter and Megan who are living in the Martique homeless shelter. Before ending up being homeless, they had a happy life with their five children. Peter did plumbing and carpentry. He was also a contributing and working. After a fire destroyed the house and all of Peter’s collection of tools he had built up for years, Peter’s family had to struggle in the Martique. By opening with this story, Kozol gives the readers a new vision of homeless people. Stereotypes of the homeless as individuals struggling with mental health issues or substance addictions no longer hold. They used to be normal members in the society just like us, but for some reasons cause them to become destitute. Kozol’s book documents how many homeless were recently employed, cast into homelessness by financial misfortune such as ongoing unemployment, staggering medical bills or medical disabilities. Many homeless people are in their existing condition of living on the streets because of being born poor, while many other homeless people used to have money, fame and property before but lost it all in some big personal or external event. We have never thought what lead those people into their dark sides. We are too hasty to put everyone into the same category. Because of that failure in thinking, we naturally build an invisible distance that separates us from homeless people. There are hundreds of fears which could be called typical of human needs existing inside of us such as: going broke, foreclosure on house, humiliation from public speaking, running out of food, or major disasters†¦. However, a life that is financially is unsecure, and in a depressed economy, the fear of being homeless seems to be considered as the biggest concern for human beings. For those who have been homeless and are now off the street, generally they promise themselves never to let that happen again. Many people now fear being homeless who are close to foreclosure. Too many people bought at the top of the market or re-financed with variable rate deals. Therefore, this fear of being homeless is a real fear. When people are scared of something so much that they cannot face it, they tend to ignore it in order to release the fear that they are going through. We all know that homelessness still exists. We also know that that the number of people who stay in the street as their home, lack of food, tremble because of cold, and carry on so many disease is increasingly higher in every states of the U.S. Since we fear of being homeless, we try to disregard the existence of homelessness. We even blame homeless people for creating their own situation. In order to push away our own â€Å"nightmare†, we unintentionally create the distance between ourselves and homelessness. Not only do we eliminate our â€Å"nightmare† by blaming the homeless people but also we evade our responsibility by making an excuse that there is no â€Å"quick fix† for erasing homelessness in America. That means people who are living in the street have to wait a long time to get a house. Most of us usually think that we already gave a hand for helping homelessness by the tax we pay to the government every year, and that the government themselves have had programs for low-income Americans. However, we do not know that the money the government gives up to help poor people is â€Å"just over a tenth of the federal budget† (131). Yet, that ten percent of the budget was cut into one third by the Reagan budget cuts. In other words, when that amount of money reaches to the homeless people, it means nothing. The question here is: What is the rest of the money gone instead of using to help homeless? The rest of billions of dollars is used for national defense such as: military, weapons, and so-called wars†¦ Without knowing this, we blame homeless people for creating their own destitution instead of the government. The book â€Å"Rachel and her children† incredibly tells stories of homeless people. Each person has his or her own different circumstances, but generally these people used to have the same normal live before they became homeless. Many of us would sympathize with homeless people on the street, but only few truly want to help them get out of their extreme circumstances. In some ways, we still draw ourselves a distance from homelessness either because of our guiltiness or our own fear of being homeless one day. When we confidently give up our little spare coins to homeless people without worrying if they are used for drugs or alcohol, that is when we little by little erase our distance and get closer to these poor homeless human beings. View as multi-pages

Sustainability Analysis of BP Shipping

Sustainability Analysis of BP Shipping Introduction A shipping company has different impacts on the society and the Earth. In 1986, Gubbins suggested that the service function of a shipping company is the transportation of surplus merchandises to fill the gaps between trading nations. The BP Shipping as a shipping company manages the hydrocarbon transportation activities across the worlds oceans (bp.com, 2016). Due to the growing efficiency coupled with the expanded trade liberalization, this company like other shipping companies has had a strong growth (Ics-shipping.org, 2016). This company provides a huge employment as currently it has around 1,300 seafarers (bp.com, 2015). Further, compared to other companies, the BP Shipping is not only one of the least costly, but also is one the greenest and the least environmentally damaging companies (Leal-Arcas, 2013). Nevertheless, the BP Shipping has several environmental impacts including air pollution, ocean dumping, oil spill, sewage discharge and invasive species. Therefore, since with the current situations the Earth cannot sustain us or its carrying capability for humanity ad infinitum (McDonagh and Prothero, 2014), the sustainability as a megatrend should be addressed in this company (Lubin Esty, 2010). Sustainability Sustainability has three dimensions, known as The Triple Bottom Line (TBL), which are social, economic and environmental (Henriques and Richardson, 2004). The World Commission on Environment and Development (WCED, 1987) through the Bruntland Report defined sustainable development as development that meets the needs of the present without compromising the ability of future generations to meet their own needs. The TBL and sustainable development can be seen in the following figure.   Ã‚   Sustainable marketing focuses on achieving the triple bottom line to deliver solutions to human needs that are environmentally oriented, moral, viable, and relationship based (Beltz and Peattie, 2012).Therefore, the triple bottom line in the BP Shipping will be analyzed. Environmental aspect This aspect focuses on targets and usage of natural resources and energy, waste management and recycling, greenhouse emissions and biodiversity (Bals and Tate, 2016). Ways to reduce the environmental impacts of the BP Shipping Manage the greenhouse gas emissions through operational energy efficiency; noting that the shipping sector is responsible for 3% of greenhouse gas emissions (Jean-Vasile, 2013). Consider carbon cost in investment appraisals and the engineering design of new projects. Transfer to low Sulphur and cleaner fuel. Exhaust after-treatment technology (use of Selective Catalytic Reduction combined with a PM filter and an oxidation catalyst) (Han, 2010). Reduce ship speed. Use of land-based power when a ship is in a dry-dock. Manage the oil spills via externally approved oil spill response/contingency plans. Train the seafarers on both prevention and response to pollution incidents. Reduce the noise produced by ships as a potential threat to migratory species by improving the design and engine of the ships. Recycle and manage the garbage and wastes; recycle the ship itself. Manage the ballast water which transfers the invasive species. Social aspect Social sustainability means to meet the human needs within the limits set by the conditions for ecological sustainability (Lopez, 2008). To assess this aspect, there are elements including education, health and well-being, equity and access to social resources, social capital, and quality of life which should be considered (Thiel, 2016). Elements of social aspect in the BP Shipping Ships of the company are the sources of employment for over a thousand seafarers from different nationalities. In addition to seafarers, the company creates jobs for people in the ports to give services to its ships and provides opportunities for local suppliers. The seafarers who run the ships will be trained for different aspects of the job. In addition to health insurance and pension plans, the PI clubs protect the seafarers. Ships help the growth of nations economies which lead to social welfare. Since some of the oil and gas suppliers, like some countries in Africa, has the populations with the high level of poverty (Marà ­n, 2015), this company has a key role in reducing poverty. Economic aspect The aim of this aspect is to improve a healthy economy in order to produce the resources to meet peoples demands (Ecifm.rdg.ac.uk, 2016). To evaluate this aspect, elements such as income or expenditures, taxes, structure of the economy, business climate factors, employment, Life expectancy, and business diversity factors should be considered (Ibrc.indiana.edu, 2016). Elements of economic aspect in the BP Shipping The BP Shipping by providing both ship based jobs and shore based jobs has a direct contribution to employment. Since a part of wages paid to employees will be spent on retail and leisure outlets, this company stimulates economic activity in the two areas. This company supports the gross value added contribution to the UKs GDP. It contributes to nations Exchequer through a combination of direct and indirect taxes. The companys expenditures on inputs of services and goods affect the economy of local suppliers. (Oxford economics, 2015) Conclusion To conclude, the BP Shipping which has more than one thousand seafarers from different nationalities is responsible for transportation of oil and gas products between different nations. To assist this company to optimize the function of delivering its offerings and services, sustainability marketing focuses on reaching different aspects of sustainability namely social, economic, and environmental by delivering sustainable solutions while constantly satisfying the stakeholders. Regarding environmental aspect, in addition to technology, alternative energy resources and more sustainable operations and logistics are needed to solve the environmental issues (J. Corbett and Winebrake, 2008).With regards to the social aspect, the company by transporting the hydrocarbon products plays a key role in improving the social welfare and reducing the poverty (Marà ­n, 2015). Considering the economic aspects, the company supports employment, gross value added and tax revenues via direct, indirect a nd induced channels (Oxford economics, 2015). Bibliography Bals, L. and Tate, W. (2016). Implementing triple bottom line sustainability into global supply chains. 1st ed. Sheffield, UK: Greenleaf. Belz, F-M. and Peattie, K. (2012) Sustainability marketing, a global perspective. John Wiley Sons, Ltd. bp.com. (2015). BP Shipping celebrates 100 years of maritime success. [online] Available at: http://www.bp.com/en/global/corporate/press/press-releases/bp-shipping-celebrates-100-years-of-maritime-success.html [Accessed 20 Jan. 2017]. bp.com. (2016). About BP Shipping. [online] Available at: http://www.bp.com/en/global/bp-shipping/about-bp-shipping.html [Accessed 20 Jan. 2017]. Ecifm.rdg.ac.uk. (2016). Sustainability Indicators. [online] Available at: http://www.ecifm.rdg.ac.uk/inofsd.htm [Accessed 8 Jan. 2017]. Gubbins, E. (1986). The shipping industry. 1st ed. New York u.a.: Gordon and Breach, p.1. Han, C. (2010). Strategies to Reduce Air Pollution in Shipping Industry. The Asian Journal of Shipping and Logistics, 26(1), pp.7-29. Henriques, A. and Richardson, J. (2004). The triple bottom line, does it all add up?. London: Earthscan. Ibrc.indiana.edu. (2016). The Triple Bottom Line: What Is It and How Does It Work?. [online] Available at: http://www.ibrc.indiana.edu/ibr/2011/spring/article2.html [Accessed 9 Jan. 2017]. Ics-shipping.org.(a) (2016). ICS | Shipping and World Trade. [online] Available at: http://www.ics-shipping.org/shipping-facts/shipping-and-world-trade [Accessed 4 Jan. 2017]. J. Corbett, J. and Winebrake, J. (2008). The Impacts of Globalisation on International Maritime Transport Activity. 1st ed. Guadalajara, Mexico: Global Forum on Transport and Environment in a Globalising World, p.21. Jean-Vasile, A. (2013). Sustainable technologies, policies, and constraints in the green economy. 1st ed. Hershey, PA: Information Science Reference, p.277. Leal-Arcas, R. (2013). Climate Change and International Trade. 1st ed. Cheltenham: Edward Elgar Publishing, p.172. Lopez, R. (2008). Progress in sustainable development research. New York: Nova Science Publishers. Lubin, D. A., Esty, D. C. (2010). The sustainability imperative. Harvard Business Review, 88 (5), 42-50. Marà ­n, M. (2015). Impact of logistics and shipping in the sustainable development of societies. journal of marine technology and environment, universitat polità ¨cnica de catalunya, spain. McDonagh, P. and Prothero, A. (2014). Sustainability marketing research: past, present and future. Journal of Marketing Management, 30(11-12), pp.1186-1219. Oxford economics, (2015). The economic impact of the UK Maritime Services Sector: Shipping. pp.2-5. Thiel, M. (2016). The social domain in CSR and sustainability. New York: Routledge.

Essay --

Over the course of this semester I learned a lot about myself as a writer. I was forced to change my thought process, view towards writing, and evaluate my own work over the semester. English 1010 was my first college writing course and it provided me with more freedom than I previously had in high school. During my senior year in high school especially I always felt limited and the topics we wrote about were not relevant. I really enjoyed being able to incorporate my voice in each essay and I believe I developed more of a personal style as time progressed. Lastly by completing this course I accomplished my goal which was to learn the tools needed to produce well written work and become a better writer. While completing each essay other students and I were given the opportunity to engage in peer review. This helped each student by giving other writers the chance to provide their perspective of how the context of the paper can be improved or if it needs additional details. Whether the comments were negative or positive it helps because it is unbiased and can ensures that by correctin...

Ernest Hemingways The Sun Also Rises :: Hemingway Sun Also Rises Essays

THE SUN ALSO RISES The book THE SUN ALSO RISES By ERNEST HEMINGWAY contains 251 pages filled with sadness, devastation and lost love. The plot is based on real people the Hemingway knew and that angered a lot of his friends, if any. Robert Cohn, the main character, is feeling inferior because he is Jewish and starts a boxing career to feel better about himself. He married the first girl he meets out of college. Then, he meets a new woman in CA and then takes her to Europe with him while he is working on his novel. He returns to the U.S. to get it published. His friend, Jake Barnes, who lives in Paris, is asked by Cohn to travel to South America with him to watch bull fights and meet women to "fall in love with". Jake, not interested, stays close to home. "Listen Robert, going to another country doesn't make any difference. I've tried all that. You can't get away from yourself by moving from one place to another. There's nothing to that."(11). However, by staying home, Jake finds trouble. Jake goes to a cafe and meets Georgette, a beautiful woman with an awful smile whom Jake finds boring. Jake takes Georgette to BAL, a dance club and while there, he meets Lady Brett Ashley, the "love of his life" and she is also an alcoholic nymphomaniac. Cohn shows up and also gets infatuated with Brett. However, Brett leave with Jake and Cohn is now extremely jealous, while Georgette is left alone but later leaves with someone. Jake and Brett ride around Paris talking about how they want to be together but can not. Jake goes home later that night, thinks about Brett and ends up crying himself to sleep. "This was Brett that I had felt like crying about. Then I thought of her walking up the street and stepping into the car, as I had last seen her, and of course in a little while I felt like hell again." (34). He wakes up at 4 am to the sound of a drunken Brett arguing with the landlord of Jake's building. She gets up to his apartment but soon leaves and instead, asks Jake to meet her the next day.

Developing and applying theories in a pluralistic society – The Person Centred Method

For this assignment I will be considering Carl Roger's person centred method and it's application to lesbian women in a pluralist society, I will be drawing upon the theoretical frame work previously used in my presentation. Carl Rogers (1902-1987) was the founder of the person centred method his theories are associated with the Humanistic psychology it is also associated with Maslow(1908-1970) and phenomenological approach. Phenomenology is a philosophical assessment of the individual it was developed by Husserl (1975), the focus is on the subjective experience. The method involved requires the professional to suspend their assumption and interpretation of the client's world, thereby allowing the client to interpret and explore their own experiences and thoughts. It is important to consider the context in which psychological theories conceptualised and developed. Humanistic psychology developed in the industrial age and in the 50's and 60's it therefore places great importance on the individual as a person striving for independence, self actualisation and their maximum potential. Dryden et al (1989) have also given an outline of the origins of the humanistic theory, that these were in the affluent era of the 50's and 60's in California, terms such as self actualisation, can be just a ‘slogan' that is applied without any real meaning, when contrasted between the prosperous, optimistic society of California, it can have a different meaning for those people that are in poverty are unemployed or homeless. The concept of self actualisation which is considered necessary by psychologists such as Rogers can be explored in relation to lesbian women and how society conceptualises them. Homosexuality has been viewed by psychotherapists and psychiatrists as a mental illness, and was considered as such until 1974 when the American Psychiatric Association declassified it, however there was considerable opposition to this from psychotherapists, psychoanalysts, and ‘medical model' psychiatrists ( Mcleod J, 1998), in-fact psychotherapy was used to try to ‘cure' homosexuality. Although the work of Rogers' has encouraged progress and has been associated with movement away from the previous medical model of mental illness, one the draw backs of Rogerian person centred therapy out lined by Ivey et al (1997) is that it is a ‘highly verbal' technique, which is over-concerned with the deeper meaning of life rather than tackling problems and finding solutions. Therefore it may not be suited to all clients especially those with mental health problems etc. Roger's therapy known as ‘person centred' and non-directive aimed to change the balance of power towards that of the client, and to treat the individual as a ‘client' rather than a patient. However this point can be debated as to whether the balance of power is actually shifted and the control is with the recipient, rather than the provider of the therapy. Criticism of therapies, such as Rogerian, psychodynamic and cognitive behavioural according to Ivey et al (1997) is that they place responsibility for the problem with the client rather than considering structural, political and environmental issues that are relevant to the clients experience. The person centred method in relation to lesbian women needs to be applied in a way that is sensitive to them, therefore if the counsellor is male he will need to be aware that he does not impose his own assumptions and interpretation onto the client, firstly about his ideas about women's roles within society and as nurturers, wives and mothers, secondly stereotypical perceptions about lesbianism. Feminists criticise models of the helping relationship which have their origins in the white middle class male ideology, they relate this to the way a patriarchal society oppresses women into submissive roles, Banks (1999) also questions whether male therapists can validate a female clients experiences in a male dominated society. Hetro-sexual women can also oppress lesbians through negative assumptions and homophobia that can lead to imposing our own values and assumptions about lesbian relationships, McLeod (1998) gives a good example where a female therapist tried to actively encourage her lesbian client to date men. The person centred approach places particular emphasis on the use of the core conditions, genuiness, unconditional positive regard and empathy, and its view of human nature is positive and optimistic in comparison to Freudian psychology. The core conditions out lined by Rogers plays an essential part in building a therapeutic relationship, between the therapist and the client. From my professional experience when working as education social worker relating to a teenage pregnancy, the girl was fifteen years old and Asian. I was surprised when she said that she thought she was a lesbian, however working with the young person and applying Rogers core conditions, of genuiness, empathy and unconditional positive regard, enabled me to realize that people need to discover their sexuality and who the real person is; society can place pressure on young people to conform to the norms of a white, heterosexual society and thereby place conditions of worth on them. Unconditional positive regard which is accepting the clients experiences without judgment is essential in building a therapeutic relationship, however if the counsellor has absorbed negative, homophobic assumptions about homosexuality, from the society that he/she lives in then these may consciously or unconsciously be transferred on to the client. Humanistic psychotherapist Don Clark (1987) has expressed that therapeutic neutrality is impossible to maintain, since we have taken on board society's negative stereotypes of homosexuality, he has stated that â€Å"it is presumptuous to assume that counsellors who have been taught about valuable concepts such as unconditional positive regard are able to apply them with gay-lesbian clients if they are not aware of their own heterosexual or homophobia biases† (Davies and Neal,1996) A lesbian women may for example find it difficult to come to terms with her own sexuality, because of negative stereotypes and stigma associated with it, â€Å"Lesbian women are raised to view themselves as a half person without a man, they may see marriage as a door to personal growth, adult hood, freedom, and motherhood†Ã¢â‚¬ ¦. ( Davies and Neal,1996) the counsellor may therefore need to enable the lesbian woman to restore her self esteem and her concept of being a woman, the traditional female roles, as mother and wife may not be stereotypes that she aspires to. The impact of Homophobia on the self concept of a lesbian woman will create conditions of worth, therefore lesbians may feel they are not worthy individuals if they are not heterosexual, do not have children, have a male partner and behave as society expects women to do. Bradshaw (1998) has defined the concept of ‘Toxic shame' in relation to internalised homophobia within the self-concept. This notion cannot be fully understood without the use of a more eclectic approach to counselling because it states that the self concept can become, fragile and a false self concept can develop, through denial, this may be conscious or unconscious but it will be due to the fear of discovery. Toxic shame can lead to the development of defences which can lead to alcohol, substance abuse, suicide attempts, distancing oneself from others, underachievement or over-achievement etc. Being functional or dysfunctional human being is particularly relevant to how lesbian women's identity and self concept develops, becoming functional human being requires being able to use ones own organismic valuing process, which maximises the potential to grow and become the true self. The dysfunctional human being lives to meet the values of others to acquire love and respect. Coming out as a lesbian therefore is fraught with anxiety and even danger of rejection by family, friends and community. The primary question is will they be valued by society if they come out as Lesbian? The organismic need to come out and be accepted as a lesbian should be facilitated by the therapist to enable the client to accept their real identity; however the client should be ready to do this in her own time. Therefore acceptance from the therapist or social worker or other professional is an essential first step. However therapists as well as other professionals such as social workers can easily oppress lesbian women, an example from my practice experience when working with the Education Welfare service in a case where the child was not attending school regularly, during the home visit the client revealed that her relationship with her husband had broken down and that she had started a lesbian relationship, this immediately led me to make the assumption that the child's non-attendance may be related to this new relationship. On reflection I noticed how easy it was to jump to a conclusion relating to same sex relationships and would I have made the same assumption if the relationship was with a partner of the opposite sex? Drawing from my own experience I notice how easily professionals from helping organisations can make assumptions that can lead to discrimination and oppression, when working in a refuge for vulnerable women that had been the victims of domestic violence, a Black woman with four children came to the centre it was assumed automatically by the member of staff taking down her history that the abusive partner was male. The woman found that she had to explain that she was in a lesbian relationship, and the abusive partner was another woman. This is a good example where social assumptions and stereotypes where women are perceived to be submissive, passive individuals that are the victims of domestic violence rather than the perpetrators of it. It also shows that assumptions are made by professionals regarding relationships that a partner automatically means someone of the opposite sex. The person centred method when applied to lesbians need to take into account the experience of the individual as a woman and also as lesbian her experience needs to be valued and respected, this method if used effectively according to Rogers, can build up the self -worth and self acceptance. However Davies and Neal (1996) state that few British training courses in counselling or psychotherapy cover working with lesbian, gay and bi-sexual people. They propose a model of gay affirmative therapy; this should be incorporated into other theoretical methods such as humanistic and psychodynamic etc. â€Å"Gay affirmative therapy is not an independent system of psychotherapy. Rather it represents a special range of psychological knowledge which challenges the traditional views†¦Ã¢â‚¬  Davies and Neal (1996) Gay affirmative therapy is an eclectic model that incorporates both theories. 2 important factors pointed out by Davies and Neal is firstly whether the counsellor is competent to counsel the homosexual individual, and secondly that it is important for the counsellor to examine their own ‘ideas about values, moral and lifestyles when working with clients who are culturally different'. This is the important factor of genuiness or congruence that Rogers has defined, Kus (1990), states that a therapist should be open and honest about personal prejudices that they hold about homosexuality, and refer clients on, however congruence can be much more difficult in practice, if the therapist or the client with holds information from each other in the relationship. Empathy is also an important core condition that was noted by Rogers with in the person centred approach, it is a deep understanding of the clients personal perspective of their problems, however it can be argued whether a heterosexual person can fully understand what it feels like to be a lesbian, similarly can a white person fully understand what it feels like to be black? This question exposes the difficulty of cross-cultural counselling, especially if the counsellor or therapist is unaware of the their own prejudice for e.g. non-verbal behaviour, body language or are ignorant about the issues for lesbian women. However it is important for professionals such as therapists not to assume that all lesbians need counselling for coming to terms with their sexuality, counselling may be required for a wide range of other issues as with hetero sexual women. R.J, Kus (1990) states that one of the most frequent criticism concerning helping professionals is that they get ‘fixated' upon the homosexual life style and lose sight of the issues the help is being sought for, this means that the therapist assumes that the life style is the problem, despite the client stating other issues that help is sought for. The Humanistic perspective has contributed to social work practice by providing valuable criteria working in anti-oppressive and anti-discriminatory way with service users, the most useful contribution is the person centred approach, which facilitates building of genuine helping relationship and listening to the service user. It also acknowledges that the client is expert on his/her particular problems. The person centred method has many positive aspects that can be used by social workers and other helping professionals, and aspects of this model can be incorporated with other theories to provide an eclectic model that can be used effectively by them. For example the humanistic person centred method is a valuable tool to build warm, respecting and trusting relationship with clients such as lesbian women, it will facilitate understanding their present situation, and how they view them selves within society and explore their organismic needs. Aspects of the psychodynamic approach may be useful in the enabling the client to explore their unconscious feelings and motives, whilst multicultural perspectives, acknowledge the cultural background and identity of the individual. I think that for anti-discriminatory social work practice that can empower the individual an eclectic model may be the most useful approach in a helping relationship.

Advance Marketing FINAL Revision

With the current high competition being witnessed in all industries, companies are increasingly being faced with new challenges to come up with new marketing strategies that can ensure that they retain or even increase their market share.To achieve this, companies can undertake market research which is a process that involves gathering of information, recording and analysing the data. This process involves gathering information concerning competitors and customers that exist in the market.Market research is very fundamental in monitoring the companies’ sales and product performance. It also helps organisations get vital information that helps in expansion to new markets. This helps in determining or forecasting the customers that will purchase the product. This includes the customer’s income levels, their location and age among othersIndustry overview /CompanyThis paper will examine the Audi Auto Company in UK; Audi Auto Company is an old auto company established way ba ck in 1932, in Germany. The company has an emblem with four rings which is a symbol of amalgamation of four past independent auto companies that amalgamated in1932 to give way to Audi.These companies were, Audi, Horch, DKW and Wanderer. Today Audi Auto Company is a manufacturer of lovely cars which are sophisticated, beatifically machines that exemplify technological perfection. There are plenty of Audi car models some includes, 265PSS3 Quattro, the TT Coupe 2.0 TFSI S Tronic, the A4 2.0 TDI S saloon and many other models which are available on the market. (Audi Auto Company, 2007)Today, Audi Auto Company is an international motor company which its presence in several countries all over the world. It has established branches in many countries including the UK. The company’s UK headquarters is in Yeomans drive, Blake lands, the company is a division of Volkswagen Group United Kingdom limited.Audi motto is â€Å"Vorsprung durch Technik† which means technology progress. T he company success in the auto industry has been based on the company core values of creativeness, enthusiasm and commitment towards its goals.The company also is customer oriented and it strives to incorporate the desires of its customers in everything it does.   Audi Auto Company endeavours to lead the way through continuous innovation and setting new standards that define auto industry technology. (Audi Auto Company, 2007)Project statementThis research report critically examines and analysis marketing and its influences in contemporary business and with particular regard to Audi Auto Company based in the United Kingdom.This will entail thorough analysis of the marketing policies and strategies that have been adopted by the company, analyses the strengths, weaknesses, opportunities, and threats that Audi Auto Company undergoes in line with the ever increasing ambiguity and uncertainty that may come up due to effects of globalization and ever changing business environment.This st udy will also critically evaluate the effectiveness of this organisation response to competition and the gaps that exist in the marketing strategies of the company. This management report will further outline recommendations for new entrant in to the industry and what he should undertake in order to succeed in this ever very competitive industry.Pricing matrix;Pricing of a product is one of the marketing mix aspects and it is very important as it defines the worth of a product. Audi Auto Company has adopted various pricing matrix to achieve its objective of improving the company sales.Methods of pricingPremium pricingPremium pricing is the use of a high price which indicates uniqueness of the car manufactured and its magnificence.   This approach is applied when marketing luxurious cars from the company. (Cinchona, 2005)Penetration pricingThe company takes up penetrating pricing when introducing it cars to new markets or countries. In this pricing strategy, the price for the cars can be set to be lower than what it is in other countries so as to gain a market share.It includes a   low price strategy enables a penetration price which is necessary to allow more cars to sell at first but when it catches up, other pricing strategies are adopted. (Cinchona, 2005)Economy pricingThe company also offers it cars on economy pricing. In this case, the cost of marketing and manufacturing are kept at a minimum hence becomes a no frills low price for a product such as the cars from this company. (Cinchona, 2005)Other pricing methods are; price skimming, psychological pricing, product line pricing, optional product price, captive product pricing etc.The terms of access of Audi auto company products in the UK market pricing depends on factors such as the current tax rates in UK and the overall demand rate. (Cinchona, 2005)Distribution channel network;Distribution means a network for reaching out to company’s customers. It is important for any company to create well distribution channels that will ensure that the customers are able to get the final product without a lot of hustle.   Audi Auto Company has an elaborate distribution channel of it vehicles that it manufactures in the UK.The company has dealership with various companies and dealers who market its products. The products are market all over the world; the company also have several manufacturing plants in other countries which manufacturers and markets the Audi cars in those countries. Audi Company also has Audi centres, authorized dealers and other group companies which are used as distribution channels. (Audi Auto Company, 2007)Sales networkFor any company to succeed in its marketing it must have a strong sales network which will ensure that the company’s products reach the targeted market. A good sales network allows the company to be more effective and reach it customers with easy and on time.It also allows the company to respond to its customers’ demands and need more effectively as Dr Martin Wintrkorn chairman of the Board of the management of Audi AG underlines in his speech in the 2004. The company has a strong sales network in Britain that which has ensured the company’s sales remains at the top.He further notes that due to this strong sales network, the company has managed to steady growth rate over 7% in UK. The sales network of the company includes company auto shop that are located in major town and places in the country, and mobile units that serve to deliver cars directly to the customer.Cycle lifeThe company takes almost six months to be able to produce a new model on the market, the design department and the engineering departments are involved in creating new models. A new model is normal based on technology improvement in terms of safety, fuel efficiency.For example, in 1980 Audi manufactured a four wheel car named â€Å"Quattro† which was turbocharged coupe. It took them six months to advance it from the first ge neration of S4 to the new generation of S6. General this period mat also vary according to the technological improvement that the company will undertake.Advertising practicesAdvertising is an important marketing tool which is commonly used to market new and existing products. Advertisement process requires huge investments. There are various forms of advertisements; media such as television, radio and newspapers, posters and road shows. The company utilizes all the forms mentions above, to improve its sales.Advertisement is important as it creates awareness of the company’s products and well as keeping the customers informed. Advertisement is on form of market promotion that the company undertakes to promote its new model on the market. Promotion of new models can be carried out in different forms and the most common one is through product life cycle. (Michael, 1985)Audi has undertaken different promotional activities to ensure that its products are marketed to wide areas. Th e company has a sponsorship deal with Manchester United a foot club in UK as part of its promotion activities. Audi Company also is the official car dealer of the club, and some players like Wayne Rooney, Rio Ferninard and many more drive around in Audi cars.This highly markets the company’s cars. Apart from football the company also is involved in various other sports, giving its support to motor sports and polo game.The company has continued to concentrate on the markets in the UK, as the chairman of Audi Auto Company in UK, Dr. Martin Winterkon pointed out UK market is the biggest for Audi outside Germany and Audi will continue to strive to improve its sales as shown in the last six years. (Audi Auto Company, 2007)The diagram below explains the cycle which products can behave in the global market when it is introduced to the market. It starts from the introduction, growth, maturity and finally the decline when the consumers are fully aware of the products and services and there is no need for further promotions.